A subdivision of ALMI Foods, Mama Ada's was born with the goal of bringing traditional European-style pasta to the shelves of mainstream American grocery stores. Working for Philadelphia creative agency Key Medium, I partnered with their team and the folks at Mama Ada's to develop brand messaging for their website debut. 

Branding, Copywriting 

Mama Ada's
Mama Adas
Mama Adas
Mama Adas
Mama Adas
Mama Ada's