EZCare equips child care providers with easy-to-use tech tools designed to automate administrative tasks, effortlessly organize their family and child records, and enhance the parent experience through mobile communication. 

EZCare's previous website lacked the benefit-led statements that inspire child care 

professionals to implement technology as a means of boosting their business. 

I worked to pare down feature-heavy paragraphs into simple, scan-able messages

that enable time-strapped business owners and administrators to evaluate EZCare in minutes.