EZCare equips child care providers with easy-to-use tech tools designed to automate administrative tasks, effortlessly organize their family and child records, and enhance the parent experience through mobile communication.
EZCare's previous website lacked the benefit-led statements that inspire child care
professionals to implement technology as a means of boosting their business.
I worked to pare down feature-heavy paragraphs into simple, scan-able messages
that enable time-strapped business owners and administrators to evaluate EZCare in minutes.