When the Association of Fundraising Professionals released a report revealing a significant gender gap in nonprofit leadership, I pitched, produced, and authored this guide for DonorPerfect to generate awareness, inspire action, and take a stand as a brand. Content is based on my interviews with top women leaders in the nonprofit sector. This guide was the central piece of a multichannel campaign in which I served as content strategist and copywriter. It resulted in a considerable amount of media coverage from various industry publications and a multi-year partnership with AFP's IDEA initiative that positioned the DonorPerfect brand as a champion of DEI efforts across the nonprofit sector. 

Branding, Content Strategy, Copywriting

AFP Women's Workbook
AFP Women's Workbook
AFP Women's Workbook
AFP Women's Workbook
Workbook
Workbook
Workbook
Workbook
Workbook
Workbook
afp
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